The mention of e-commerce makes most of us think of Amazon or eBay for all the right reasons. The two e-commerce giants have redefined the way we shop online. Plus, they have set a benchmark in the domain of online retail sales, all while leading the market over time. In fact, Amazon and eBay are the most visited online marketplaces worldwide.
Online marketplaces have seen impressive growth since the COVID-19 pandemic wreaked global havoc. Add to that, as more and more people worldwide gain access to the internet, the number of digital buyers keeps rising every year.
From buying a smartphone or jewelry piece to stocking up on the month’s grocery supply, online shopping has become our go-to option for almost every need.
Social media drives today’s retail landscape. Hence, two main factors govern the success of an eCommerce business. First, consumers have various communication channels to interact with brands. Thus, companies should be able to sell on social media, email, phone calls, and texts.
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